Springlab

SPRING INNOVATHON

BNP Paribas Leasing Solutions helps companies develop their business by offering leasing and financing solutions.

The context

To maintain its leading position in the leasing sector, BNP Paribas Leasing Solutions needs to find new levers for growth and innovation while capitalizing on the opportunities offered by new technologies and new customer practices.

“Spring Lab is all about answering the challenge: How do I manage to do in 48h what nobody would have ever imagined?”
Pascal Layan
Deputy General Manager - BNP Paribas Leasing Solutions

The problem

What new insurance solutions for BNP Paribas Leasing Solutions customers in a seamless and digital customer experience?

Our mission

01

Co-construct an ambitious system that combines: customer listening in 3 countries to identify expectations and needs, in-depth communication to embark sponsors (pitch and video), relevant and creative sourcing of participants and the organization of an exciting, innovative, collaborative and rigorous event.

02

Carry out in-depth curation to acculturate Innovathon participants to the major insurance trends and the impact of new technologies on this sector.

03

Mobilize an important extended ecosystem (start-ups, brokers, insurers, technological experts, clients,...) to enrich the ideation process and co-build the insurance products of tomorrow and their new distribution channel.

What has changed for BNP PARIBAS LEASING SOLUTIONS

Experimentation and adoption of methods and tools from the startup world.

An extended ecosystem thanks to a relationship of proximity and trust born during the 48 hours with all external experts.

4 new innovative insurance products and related services that meet the expectations and needs of their customers (farmers, carriers, etc.).

A redesigned and prototyped distribution channel during the 48 hours.

Chatbot