This is the challenge facing Personal Finance, a subsidiary of the BNP Paribas group, and the challenge we have taken up by relying on massive collective intelligence and open innovation with the ecosystem.

Date : From March to July 2021

As part of a new strategic focus in line with its new raison d’être, BNP Paribas aims to explore new territories around themes that are 100% Positive Impact oriented; and to identify new levers that create value for the company, its clients, its partners and society!

We have therefore co-constructed an ambitious, 100% digital system to bring out, accelerate and incubate 4 innovative and sustainable concepts: future projects to be included in the strategic roadmap.
Expertise, methodological support and key transmission at the service of a more collaborative, creative and responsible company by Spring Lab!

➡️ Value and business potential explored for the 4 projects thanks to an efficient, inspiring and engaging innovation process
➡️ Employees became ambassadors of the new raison d’être of BNP Paribas Personal Finance
➡️ Understanding and experimenting with iteration, test & learn and agility approaches within multidisciplinary teams
➡️ Creation of an ecosystem of players within the BNP Paribas Group but also outside the Group, around CSR and Positive Impact themes, enabling the creation of lasting, high value-added links to serve Personal Finance issues and projects.