So much has been said in the past 18 months about this special time, this unprecedented, global and holistic crisis that has marked us both individually and collectively. At Spring Lab, these 18 months have been an opportunity for a challenging and exciting journey, a necessary and enthusiastic transformation, a unifying and transforming repositioning.

Over the past 18 months, it has become clear to us that the time has come to align our personal and intimate beliefs with the purpose of our business. As entrepreneurs, we have the chance (the luxury!) to choose our destiny and the one of our company. Let’s became the company we dream of, the one that can contribute to a desirable future for each and every one of us, for society and the planet.


With our 14 collaborators, we opened the debate on our mission. And “debate” is the right word, because even though we were aligned on the substance, the road to get there was not a long calm river. But this path has been a blessing, because it has made us grow.

With 14 x 2 hands, we wrote a founding text of Spring Lab’s purpose and we challenged it with our stakeholders, customers and partners.

And here we are, delighted to share our renewal, our springtime, based fundamentally on an observation so striking that it is almost painful.

Social, societal, environmental, climatic and economic change is accelerating. The crisis we are experiencing has brought it to light in an urgent manner. And companies – ours and yours – must play a new and major role in the advent of a desirable future. Because we have, you have, the production tools, the capacity to innovate, the expertise, the ability to offer solutions without which the world cannot operate the paradigm shift necessary for more sustainability, more justice, more alignment with the interests of people, society and the planet. Clearly, it is urgent that companies develop their positive impact.


In this world where everything is shaken up, we bear and affirm 9 strong convictions, our backbone, our manifesto.


We believe in :
→  A committed and responsible company
→  A company that reconciles positive impact and economic performance
→  A corporate culture based on strong values
→  Useful and environmentally friendly innovation rather than innovation for growth alone
→  Collaborators who become changemakers, whose energy and intelligence are truly unleashed
→  A learning company model, which regenerates itself as it experiments
→  A truly inclusive digitalization for all
→  User centricity at the heart of processes
→  And finally, in diversity and gender equality as one of the levers for harmonious development


✨ We implement these convictions on a daily basis as architects of collective intelligence, innovators, consultants, facilitators, designers, trainers, with one objective: to initiate the movement towards a desirable future. A future that gives desire, that gives meaning, for which we are enthusiastic. This is our raison d’être!


Our tomorrow’s business ? We make organizations act for positive impact. 🌱


Beyond the rhyme, what does it change? We remain experts in the maieutics of innovation, transformation and stakeholder engagement. That doesn’t change!

But we go even further: we want our actions to contribute to the common good, to be meaningful in our eyes and in your eyes.

On our scale, we want to be the ones who bring to life new models, new paradigms, new solutions, organizations with new ways of working and managing that will make this desirable future possible. We are those who act with and for our clients to develop their positive impact.

We did not wait until early July to embody this purpose. Since 2020, we have been working with BNPP Personal Finance to explore 4 disruptive areas of its Engagement strategy. Since 2020 as well, we have been working with Expanscience to formalize the axes of its new CSR strategy and to transform them into concrete innovation projects. And many more.


We act, we are on this path and we do not walk alone.

We are surrounded by dozens of people (entrepreneurs, managers, experts …) who inspire us and pull us up: Alexia Anglade, Pierre Benaim, Mehdi Berrada, Matthieu Dardaillon, Emmanuelle Durand Rodriguez, Solène Guillemot, Erwan Kezzar, Karen Lemasson, Guy Mamou Mani, Fatou N’Diaye, Thomas Parouty, Yannick Roudaut, Bruno Vinay et tant d’autres. A huge thank you to them, their vision is so precious. 


And along the way, we apply 3 founding principles:

→  have the courage to make decisions that take us out of our expertise and comfort zone
→  trust our teams who handle the subject, who are motivated and passionate, and who make us grow
→  take it step by step, iteratively, so that we don’t lose focus and ensure that we move forward, victory by victory, embodying what we stand for at all times


We look forward to continuing this human adventure with our 14 collaborators, our clients and partners, our ecosystem, in Paris, in Toulouse and everywhere else.


Working at Spring Lab has always been about being happy to get up in the morning. Now, it’s about being happy to get up and, most importantly, to know WHY we do it.


Héloïse Lauret, Managing Director & Partner.
Vanessa Vierling, Founder & CEO.