INNOVATHON
A subsidiary of the BNP Paribas group, Personal Finance assists individuals in France and Europe in the management of their consumer credit and real estate credit.
The context
As part of its 20-25 strategic plan, and in line with its new purpose, BNP Paribas Personal Finance France has identified a new strategic axis called the Disrupt pillar. As its name suggests, the Disrupt pillar aims to explore new territories around 100% Positive Impact themes: mobility, inclusion, energy transition and the circular economy. Led by the Transformation Department, this pillar is a strategic pillar that aims to identify new levers that create value for the company, its customers, partners and society!
The problem
How to create new value and sustainably transform a model by leveraging massive collective intelligence and open innovation with its ecosystem?
Our mission
To co-construct an ambitious, 100% digital system over 8 months to bring out, accelerate and incubate 4 innovation concepts to serve BNP Paribas Personal Finance customers better and differently: an empathy phase to understand needs and expectations, a 4 half-day sprint phase to bring out innovative and sustainable concepts, followed by a 3-month incubation phase for these concepts to transform them into projects included in the strategic roadmaps.
Provide expertise both on methodological support for teams and on the substance of the Disrupt pillar.
Transmit new ways of doing, thinking and working to all the players involved in a more collaborative, creative and responsible company.
What has changed for BNP PARIBAS PERSONAL FINANCE DISRUPT
Employees who have become ambassadors for the new purpose of BNP Paribas Personal Finance
Understanding and experimenting with iteration, test & learn and agility approaches within multidisciplinary teams.
Creation of an ecosystem of players within the BNP Paribas Group, but also outside the Group, around the themes of CSR and positive impact, making it possible to create lasting links.
4 projects explored through an effective, inspiring and engaging innovation process
